http://searchengineland.com/google-expands-social-circle-in-search-results-including-page-rankings-65202
It looks like Google has taken a step forward to integrate users social circles of influence into their search results. How does this work? Users can specify if they want blogs, twitter, flickr, etc that they follow to be incorporated into search results. This means that a persons center of influence (Blogs they follow, etc.) can also alter search results by bringing up content from that social media based on keywords from a users search query.
How does this affect Search Engine Optimization/Search Engine Marketing? It is more important now than ever to have cross-functionality between your PR/Social Media team and Search Marketing. There needs to be transparency in the current optimal/high volume keywords for different types of content and make sure that they are present in social media efforts. Not only will this make it easier for users to find valuable content from the company because they are being linked to high volume relevant keyword groups, but it will also naturally increase search-ability and search standings for this content and the company. This will also increase the importance of social media followers and the distribution of valuable content that people are searching for.
Any company still siloing out these functions are missing out on multifaceted advantages that could easily and cheaply be capitalized on by a cross functioning group following established best practices.
It is things like this that excite and keep me interested in digital marketing.
Best Regards,
-The Marketing Ninja
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