Augmented Television Experiences

There is this nagging idea that I have had since I heard about Google TV. For those that do not know, Google TV is a set top box that basically gives you the internet on your TV (along with the ability to further interact with additional content, surf the web and use applications). It sounds really cool, but seems to take away the group/family experience of watching TV. Seems like an awesome idea if there is just one person watching TV.

Now how do you allow a "Google TV" like experience with multiple users viewing a single TV. This is a recent Nielsen study showing how people use tablet and smartphone devices while watching television.


The growing adoption of smartphones and tablets allows most tech savvy individuals to readily consume and interact with additional content without interrupting a group television experience. There just needs to be that connection to additional content and experiences to enhance the overall experience. If there was a way to tether or link your devices to a set-top box or tv, it would allow for these augmented experiences for those that want them and leave the actual television unfettered for group viewing.

This to me seems like a more attractive experience than Google TV. It would not interrupt a group viewing experience, but would allow for enhance interactive experience for those that want it.

Best Regards,
-The Marketing Ninja

Only You Can Prevent Computer Viruses

*Warning This Post Is In No Way Related To Marketing/Advertising*


Now that we have that out of the way...
Saw an article on CNN labeled PC Viruses Are Mostly Your Fault, Says Microsoft and just had to post it.

While it may sound harsh or like Microsoft is trying to not take responsibility, in most cases people get viruses from doing things they shouldn't be doing (Bad websites, Illegal downloads, etc). 





Key thing to remember: Don't do bad things on your computer or open emails from the dethroned king of Nigeria and your computer should be quite safe.

Best Regards,
-The Marketing Ninja

Has anyone seen the new ad from Google, highlighting its Google+ product. If not take a look below and let me know your thoughts.



I think they are trying too hard to be clever. Just my opinion.

Thoughts?

Best Regards,
-The Marketing Ninja

Eye Tracking Study Reinforces Importance of Local Search Optimization

While the results of the study may be a bit biased (study was conducted by SEOMOZ) but it does reinforce the importance of optimizing your company website to show up in Local SERP (search engine results page). 


In most regards you would imagine that the majority of people would spend the most time interacting with the top three results. Surprisingly, most of the actual time spent looking at this page is spent not on the top three results, but at the local SERP results on the page.

Based on the results of the study, The local SERP stands out significantly with the additional map, phone and review information. This alone can easily account for it drawing more attention than standard listings in a SERP page. 

What does this mean? I have been saying it since the existence of my blog, but you need to optimize your websites for local search. Not only does it increase your chances of having enhanced listing for localized results, but it gives more relevant information about your business and optimizes it for mobile search. Making it more likely for someone to find you and enhance their lives with your product or service.

Best Regards,

-The Marketing Ninja

Yahoo's Interesting Tablet Ad Concept

All i can say is wow! From the demo video it looks pretty nifty, but i would love to check it out myself before passing final judgement. Take a look at the demo for yourself!

Best Regards,
-The Marketing Ninja

Google's Version of Web MD

For all you nerdy webmasters out there, the new Google webmaster tools have a pretty nifty"Site Health" alert that pops up on your welcome dashboard to let you know if something is seriously wrong with your webpage.

My dorkdum has been validated, be jealous.

Best Regards,
The Marketing Ninja