Wednesday, May 25, 2011
Smartphone Users Like to Interact w/ Ads?
Nifty video but i am not completely sold on those stats. Overall message is still pretty cool and easy to understand. Companies need a mobile presence wither it be through mobile websites, local search listing (Google Places and Bing - Which even gives you the option of creating a mobile web page with e-commerce functionality) or applications. Personally i say create content rich sites using html 5 and begone with specific applications for devices. Saves you time and money while having something cross functional for Ipads/Smartphones/Touch enabled PC's/Everything!
Best Regards,
-The Marketing Ninja
Tuesday, May 24, 2011
Cool look at the near future of TV
http://mashable.com/2011/05/11/future-connected-tv/
Nifty Mashable article on the future of Internet connected tv. I especially like the step that Xbox has taken with its ESPN channel. Allowing users to interact with one another by voting/rooting for one team or the other. I am sure they would allow a text/talk feature if they could only filter out obscenities. Oh the risks of social integration.
Best Regards,
-The Marketing Ninja
Nifty Mashable article on the future of Internet connected tv. I especially like the step that Xbox has taken with its ESPN channel. Allowing users to interact with one another by voting/rooting for one team or the other. I am sure they would allow a text/talk feature if they could only filter out obscenities. Oh the risks of social integration.
Best Regards,
-The Marketing Ninja
Saturday, May 21, 2011
Bing Chief Challenges Google "My Search Kung Fu Is Stronger"
Bing Chief Challenges Google "My Search Kung Fu Is Stronger"
This week Bing has released deep integration with Facebook and its search engine. Now things that your friends like/recommend command a high presence in your search results (i.e. if i am looking for sushi and a bunch of friends recommend one place...then it will show up in my search results showing my friends that like/recommend the location). Personally i think this type of partnership for search is amazing. It reinforces the mantra of helping people enrich their lives through search by tightly integrating social networking features right into search results. Effectively it leverages existing conversations and forms new ones by doing so.
All in all, the bar has been set. Google is working hard to bring its +1 feature into full swing but i have a feeling that its functionality and use will pale in comparison to the type of tight integration that Bing has with technology people already care about and use. How many people have set-up a Google profile already? Exactly....
This should make it more imperative than ever that companies have cross- functioning pr, social media and search teams to get the most bang for their digital buck. Especially now in some circles that a Facebook like can directly influence an individuals organi-social (yes i just made up that word)search results.
Best Regards,
-The Marketing Ninja
This week Bing has released deep integration with Facebook and its search engine. Now things that your friends like/recommend command a high presence in your search results (i.e. if i am looking for sushi and a bunch of friends recommend one place...then it will show up in my search results showing my friends that like/recommend the location). Personally i think this type of partnership for search is amazing. It reinforces the mantra of helping people enrich their lives through search by tightly integrating social networking features right into search results. Effectively it leverages existing conversations and forms new ones by doing so.
All in all, the bar has been set. Google is working hard to bring its +1 feature into full swing but i have a feeling that its functionality and use will pale in comparison to the type of tight integration that Bing has with technology people already care about and use. How many people have set-up a Google profile already? Exactly....
This should make it more imperative than ever that companies have cross- functioning pr, social media and search teams to get the most bang for their digital buck. Especially now in some circles that a Facebook like can directly influence an individuals organi-social (yes i just made up that word)search results.
Best Regards,
-The Marketing Ninja
Saturday, May 7, 2011
Own Your Online Information:Am I Visible?
I just came across this great site http://www.amivisible.org. What it does is crawls through local listing sites (mlive.com, manta, yahoo etc) to see how "visible" your company is online. I know for a fact that the listing information,keyword information is not entirely accurate as i monitor everything in webmaster tools (uber dork) but it will give an individual a great idea of what type of local listing sites its company should be present on.
As always, keep all of your information consistent, uniform and make sure that it has keyword combinations that will give those search users the most value (i.e. those that want what you have to give). After all, search is about enriching ones life with value (from purchasing items to finding information). Making sure that you can connect with users that will gain the maximum value from what you have to offer is what makes search engine optimization a must for any company (especially service oriented ones).
P.S.: I always stress this to small businesses....Own Your Online Information!
Best Regards,
-The Marketing Ninja
As always, keep all of your information consistent, uniform and make sure that it has keyword combinations that will give those search users the most value (i.e. those that want what you have to give). After all, search is about enriching ones life with value (from purchasing items to finding information). Making sure that you can connect with users that will gain the maximum value from what you have to offer is what makes search engine optimization a must for any company (especially service oriented ones).
P.S.: I always stress this to small businesses....Own Your Online Information!
Best Regards,
-The Marketing Ninja
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