Bing Chief Challenges Google "My Search Kung Fu Is Stronger"
This week Bing has released deep integration with Facebook and its search engine. Now things that your friends like/recommend command a high presence in your search results (i.e. if i am looking for sushi and a bunch of friends recommend one place...then it will show up in my search results showing my friends that like/recommend the location). Personally i think this type of partnership for search is amazing. It reinforces the mantra of helping people enrich their lives through search by tightly integrating social networking features right into search results. Effectively it leverages existing conversations and forms new ones by doing so.
All in all, the bar has been set. Google is working hard to bring its +1 feature into full swing but i have a feeling that its functionality and use will pale in comparison to the type of tight integration that Bing has with technology people already care about and use. How many people have set-up a Google profile already? Exactly....
This should make it more imperative than ever that companies have cross- functioning pr, social media and search teams to get the most bang for their digital buck. Especially now in some circles that a Facebook like can directly influence an individuals organi-social (yes i just made up that word)search results.
Best Regards,
-The Marketing Ninja
No comments:
Post a Comment