http://mashable.com/2011/08/13/interactive-marketing-video/
Looks like YouTube is taking another step in the interactive direction. While there has been "choose your own adventure" type experiences (this one being my favorite!)
I can't really call fast forwarding/rewinding and replaying being a uber awesome interactive experience, but it is interactive. Creating an experience much like an interactive game, where you can make "choose your own adventure" like sequences happen without pausing the content being viewed would be the next best thing. Could YouTube technically become a new type of gaming platform? It is already considered a juggernaut in the online entertainment industry for its easy access to free and entertaining content.
Thoughts anyone?
Best Regards,
-The Marketing Ninja
Tuesday, August 23, 2011
Sunday, August 21, 2011
Peek Into Google Mobile Strategy
googles-us-mobile-head-talks-local-intent-mcommerce-geo-targeting-and-more
In case you have not been keeping abreast of Google's growing mobile ecosystem including Google Wallet and Near Field Communication this is a good short article that goes over whats already available. Would personally like to see wider adoption of NFC and the like technology.
Best Regards,
- The Marketing Ninja
In case you have not been keeping abreast of Google's growing mobile ecosystem including Google Wallet and Near Field Communication this is a good short article that goes over whats already available. Would personally like to see wider adoption of NFC and the like technology.
Best Regards,
- The Marketing Ninja
Sunday, August 14, 2011
Ladies Not Feeling The QR Code Love?
Based on a report from comscore, it looks like most qr-code-scanners-searchers-are-affluent-18-34-males in the US. This new demographic information might be useful when dictating when and where QR codes are appropriate (video games, sports cars, home improvement).
I find it silly that the writer questions wither or not QR codes will gain full traction in the US. QR codes will never be a serious form of media alone but should always be used to supplement OOH and Print in the most common cases. The ability to instantly traverse individuals from one form of media to another is extremely valuable and should be integrated where it makes sense (To give additional valuable content that you would be unable to experience from the media being traversed). Match this with the ability to track usage with tagging analytics and you have an awesome way to track engagement and other revenue generating activities.
Regardless, QR codes should never be discounted and now that we are starting to get usage demographic information they can be utilized more effectively. Now if only NFC will gain some traction (hint to smartphone manufacturers!)
Best Regards,
-The Marketing Ninja
I find it silly that the writer questions wither or not QR codes will gain full traction in the US. QR codes will never be a serious form of media alone but should always be used to supplement OOH and Print in the most common cases. The ability to instantly traverse individuals from one form of media to another is extremely valuable and should be integrated where it makes sense (To give additional valuable content that you would be unable to experience from the media being traversed). Match this with the ability to track usage with tagging analytics and you have an awesome way to track engagement and other revenue generating activities.
Regardless, QR codes should never be discounted and now that we are starting to get usage demographic information they can be utilized more effectively. Now if only NFC will gain some traction (hint to smartphone manufacturers!)
Best Regards,
-The Marketing Ninja
Tuesday, August 9, 2011
ISP's Boldly Siphon Paid Search Advertising Dollars From Bing/Yahoo.
ISPs-Are-Hijacking-Bing-Yahoo-Searches
Bold, Smart, Brash, Call it what you may but Kudo's to these ISP's (Internet Service Providers...like Comcast) for finding a clever way to make money. Until Bing/Yahoo wises up its really their fault for not catching such a blatant and costly exploitation.
I am really interested in how much paid search revenue this is taking away from the affected search engines.
Best Regards,
-The Marketing Ninja
Bold, Smart, Brash, Call it what you may but Kudo's to these ISP's (Internet Service Providers...like Comcast) for finding a clever way to make money. Until Bing/Yahoo wises up its really their fault for not catching such a blatant and costly exploitation.
I am really interested in how much paid search revenue this is taking away from the affected search engines.
Best Regards,
-The Marketing Ninja
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