Saturday, February 5, 2011

The obvious truth about IAd's!

The obvious truth about IAd's

This AdAge article came as no real surprise to me. It basically goes over how Campbell Soup ad's performed twice as well on the IAd platform as opposed to competing medias.

Of course its going to be more effective. The IAd platform is targeting young affluent techies who love to interact with content on their devices. Is it just as effective as driving these individuals out to buy Campbell Soup soup products? That has yet to be determined.

The estimated $1 million barrier to entry for most big brand names on the IAd eco-system is a tough pill to swallow when budgeting media plans. Sure that can guarantee memorability, interaction and eyeballs on mobile devices, but still that is a decent slice of the budget pie.

Now maybe if we add in coupons that can be used via mobile devices and tracked to purchases....


Best Regards,

-The Marketing Ninja

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