http://www.yadvertisingblog.com/blog/2011/02/16/mobile-shopping-study
Yahoo advertising is a great resource for staying on top of trends and getting tasty bites of awesome information.
The above link is about mobile shopping behaviors, which seems to be situating itself as the new hot area in advertising.
From the link it looks like mobile is a great way to help people not just find your business, but interact with coupons, product comparisons, and in some cases pay your bills.Its not surprising that some of the most commons things to do are using search functions or downloading items to use directly onto the phone.
You really should take a look, its an interesting read.
Best Regards,
-The Marketing Ninja
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