http://searchengineland.com/eye-tracking-study-everybody-looks-at-organic-listings-but-most-ignore-paid-ads-on-right-67698?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed:+searchengineland+(Search+Engine+Land:+Main+Feed)
New study was released today that answered one of my more long-standing search related questions. "Is it just me, the search marketing enthusiast, that ignores the paid advertisements in search?", apparently not entirely.
The mixed paid advertisements that are normally placed above organic listings (other than when local search results are thrown into the mix) have their top dollar pricing verified. In a SEM sense you want your ads to show up in the top 3, or the chance of someone interacting and being influenced by your ad is greatly diminished. Hopefully this would include a mix of SEO/testing ad copy to increase the Quality Score and attention grabbing text in the paid advertisement.
Important Take Away: Successful SEO/SEM should work hand in hand with bringing valuable content on the first page of search results. The top 2-3 paid placements and the following content are the most lucrative of spots as they will bring you the largest amount of interaction.
Best Regards,
-The Marketing Ninja
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