http://searchengineland.com/big-mobile-data-dive-from-smx-west-68793
I am finally back from vacation and am now feeling a little bit under the weather...Go-go tea and vitamin c!
Awesome article from searchengineland recapping important case studies and statistics about mobile from this years SMXW. The real jist of it is that mobile isn't the future, it is the now. More and more people are using mobile search as a means to impulsively acquire information, interact with advertisements, and assist in decision making processes (most importantly the ones that result in a purchase i.e.: location based coupon, local rating site, viewing an ad and extending that experience with a QR code that leads to a mobile optimized site for research and purchase of service/product or anything along those lines).
MOBILE IS HERE!
Now is the time to embrace it! Sure the amount of the gross population that uses smartphones is still smaller than other media (TV,Radio, etc), but these are generally tech savvy individuals that have excess money to spend on goods to enrich their lives (unless you are looking at BB users which can be a mixed bag...lets not get into this right now...it could take awhile). Now is the time to not just create mobile sites for users, but unique applications that cross functionally work with advertisements to increase overall engagement and further leverage the overall value of the brand for those users.
The future is now and it is in mobile. We have the chance to be pioneers in this industry and i hope that most industry professionals are as excited as i am to use this new technology in creative and useful ways.
Best Regards,
-The Marketing Ninja
No comments:
Post a Comment