http://searchengineland.com/kayak-cto-we-welcome-google-ita-as-travel-search-competitor-66751
http://searchengineland.com/bing-brings-local-deals-to-mobile-pc-66678
Seems that the MSFT+YHOO partnership did not just involve search algorithms but a bit of management technique as well. Where other online giants (facebook/google) are attempting to bring their own services against current incumbents Groupon(daily deals)/Kayak(travel), Bing has seen fit to partner with those companies and integrate them into their value proposition. Offering you the most comprehensive site to find online deals and travel services (Farecast and now Kayak).
Bing of course is doing this to gain more eyeballs to their sites which relate in more street cred and more sales of sponsored advertisements. Google and Facebook are already the reigning champions in their own divisions, so they don't seem to be content with just aggregating/sharing information. They want a slice of that new online daily deal pie. Will they be successful? I see Facebook being a bit more likely than Google at this point in time since Facebook has a nice social ecosystem to work out of.
This will definitely be something i will carefully watch and you can expect blog posts about the performance of the Facebook and Google Deal features.
(if you have not checked out Bings Farecast it is an absolute must when planning flights! It save me about $150 bucks when planning my flight to chi town. Travel indicator told me that fares were expected to rise and the next day after i bought it shazam! High Prices! I wonder how it works though...magical gnomes? I think so lol)
Best Regards,
-The Marketing Ninja
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