The statistics in this case are that 98% of mobile paid search expenditures are spent on Google and 2% on Bing/Yahoo.
This statistic is either very wrong or it should serve as a wake up call to Bing/Yahoo search to push more ad sales of mobile placements. The sheer fact that Verizon wireless has an almost exclusive search deal with Bing should give them enough of a case to promote the viability of mobile reach for Bing paid mobile search placements. Honestly it is scary to think that business managers are passing up on trending sectors such as mobile search.
Then again i do not have the whole picture, the statistics could be misleading and there could be other internal issues. Regardless, there should be no reason why Bing/Yahoo cannot leverage their search deal with Verizon and its 94.1 million subscribers (I will estimate 20% of them *generous numbers* have a smartphone) to promote a big slice of the paid mobile search pie. Can't let that five year, 650 million dollar deal go to waste MSFT.
Best Regards,
-The Marketing Ninja
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