http://searchengineland.com/video-inside-googles-self-driving-cars-66806
Microsoft has for the most part stuck with its software model and it has played out generally well (with consideration to continual profitability/growth into new tech such as motion based and cloud computing). This is especially true with sync/my ford touch, the Microsoft based technologies that have made Ford the defacto leader of in-car tech .
Google on the other hand is not just focusing on in-car tech, but the whole car. Above is a video of a Google self driving car actually driving itself around a track. Multiple vehicles like this have been spotted on the west side of the country undergoing test runs to tweak and perfect the software for this smart car concept.
Google sees the whole car as the best option to pursue in the future. If you are less occupied in a vehicle with the aspect of driving you will have more time to interact with in-car technology, content and more importantly sponsored advertisements. More importantly if Google gets a head start and is successful here do you really think these self driving cars will be equipped with anything other but Google tech?
While i for one don't like the aspect of the driver surfing the web on a car ( driving is one of my favorite past times, a source of relaxation and its just plain fun! ). I would find this useful in rush hour traffic though, as its hell for any car enthusiast/commuter.
Before we can worry about the full integrated interaction of this technology in a car that actual utility has to be perfected. That utility is getting the vehicle to effectively drive itself.
I see things like this and it gets me excited at the current/future capabilities of technology. Imagine all of the marketing and advertising possibilities!
Hope you have enjoyed this post and the above video!
Best Regards,
-The Marketing Ninja
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