This is a cool article that goes over the major search engines in South Korea and no...its not Google!
The overall design is more reminicent of a traditional web portal (Think Yahoo and AOL). Fascinating to see what South Koreans determine as useful with regards to search. It seems like they want more quality information about current trends and events than a clean interface. Naver itself has a pretty cool real time updating social network stream, now if only i could read Korean! Just goes to show you that one size certainly does not fit all, especially with regards to International SEO.
Best Regards,
-The Marketing Ninja
Showing posts with label SEM. Show all posts
Showing posts with label SEM. Show all posts
Sunday, July 31, 2011
Thursday, March 10, 2011
Who looks at paid search advertisements anyways?
http://searchengineland.com/eye-tracking-study-everybody-looks-at-organic-listings-but-most-ignore-paid-ads-on-right-67698?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed:+searchengineland+(Search+Engine+Land:+Main+Feed)
New study was released today that answered one of my more long-standing search related questions. "Is it just me, the search marketing enthusiast, that ignores the paid advertisements in search?", apparently not entirely.
The mixed paid advertisements that are normally placed above organic listings (other than when local search results are thrown into the mix) have their top dollar pricing verified. In a SEM sense you want your ads to show up in the top 3, or the chance of someone interacting and being influenced by your ad is greatly diminished. Hopefully this would include a mix of SEO/testing ad copy to increase the Quality Score and attention grabbing text in the paid advertisement.
Important Take Away: Successful SEO/SEM should work hand in hand with bringing valuable content on the first page of search results. The top 2-3 paid placements and the following content are the most lucrative of spots as they will bring you the largest amount of interaction.
Best Regards,
-The Marketing Ninja
New study was released today that answered one of my more long-standing search related questions. "Is it just me, the search marketing enthusiast, that ignores the paid advertisements in search?", apparently not entirely.
The mixed paid advertisements that are normally placed above organic listings (other than when local search results are thrown into the mix) have their top dollar pricing verified. In a SEM sense you want your ads to show up in the top 3, or the chance of someone interacting and being influenced by your ad is greatly diminished. Hopefully this would include a mix of SEO/testing ad copy to increase the Quality Score and attention grabbing text in the paid advertisement.
Important Take Away: Successful SEO/SEM should work hand in hand with bringing valuable content on the first page of search results. The top 2-3 paid placements and the following content are the most lucrative of spots as they will bring you the largest amount of interaction.
Best Regards,
-The Marketing Ninja
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