What does Google do when a courtship goes awry? They anted up a rumored $6 Billion for this digital based group discount start-up and were straight-up turned down. Apparently there is alot of spite from Google in the failed takeover bid and public humiliation for Groupon.
I just read this CNET article GoogleGroupon? on the soon to be released Google Offers (basically Google's version of Groupon). When it releases we shall see if Google can get back at Groupon and show the many other group discount sites online that it can play ball. Maybe the discontent from a failed takeover will fuel Google to take this concept in a new and interesting direction.
Gotta love the constantly evolving digital marketplace.
Regards,
-The Marketing Ninja
No comments:
Post a Comment