The Internet and search is an organic entity that we marketers have to constantly adapt to. It is constantly changing and evolving its inner workings which causes Webmasters to...well.....FREAK OUT!
Google's recent change to target content spam (i.e. content farms, i.e. black hat SEO) has recently been implemented. Mostly for general users there should be no change in our search experience. It is more so targeting sites that like to gain juicy SEO link backs and the such from other valuable content. (for those of you not fluent in SEO, organic search rankings is our business. Search advertising that you don't directly pay for. Linkbacks are one of the most valuable assets to any websites SEO arsenal. Nice linkbacks from a well respected site can supercharge your site to the top of a users Google search session) In most cases people will be rerouted to the source of the content and not the content farm.
See these articles for a bit more info:
http://searchengineland.com/google-launches-algorithm-to-fight-content-spam-62736
http://searchengineland.com/google-sets-sights-on-content-farms-in-2011-62068
If you have not noticed yet, i use searchengineland as a huge source of SEO info. I go to the site almost daily to check up on new trends and recommendations.
I am sure that i don't have a loyal enough following to ask you all questions, but what do you think about this recent change? Overall i think that it is awesome for rewarding the creators of the content, instead of a content farm for liberal regurgitation of the information to catch a sweet SEO rankings wave. At the end of the day it should not effect the SEO of a quality site and not impact the quality of a users search experience.
What else is on my mind? Looking forward to the Pistons game tonight!
Regards,
- The Marketing Ninja
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