I love when small projects turn into huge successes. Case in point: The Google Click-To-Call advertisement feature. Google implemented this about a year ago into search results, primarily meant for mobile and possibly IP based compu-phones (Think Skype and yes…I am pretty sure I just made up the word compu-phones). These advertisements are served up when people use smartphones to look up businesses. It offers an easy “Click-To-Call” button, making it easier for the user to interact with the business.
What was the formula for success? Giving users the information they need to act in the easiest way possible with the least amount of work. Brilliant! I am sure that companies are willing to pay a pretty PPC penny for the high quality leads these types of advertisements produce.
In a broader SEO spectrum: Tie this in with the switch to incorporate local search results in organic rankings shows Google’s growing dedication to serving up location relevant content to its users. Any business not taking advantage of this in some way is seriously missing out. I will go more indepth on local listing SEO tactics that are free (other than your time) in one of my Thursday SEO Day posts, as for now, kudos Google!
Such a small usability feature that results in a huge amount of functionality. Just goes to show that no small idea or detail is insignificant and that nothing should ever be overlooked.
Here is the article I read that inspired this post. ENJOY!:http://searchengineland.com/after-just-a-year-even-google-surprised-by-success-of-click-to-call-62724
On a separate note...Ben Gordon of the pistons is on an 18 point 3rd quarter shooting streak. Hopefully he continues to tear it up :)! GO PISTONS!!!!
Regards,
-The Marketing Ninja
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