Google announced a slew of updates and enhancements to its Mobile and Desktop search platforms. The things that always surprise me the most are the simplest of changes (such as the Instant Pages feature) . This dandy feature pre-loads the first search results web page, enabling Kazaam like speed.
I am sure that Bing/Yahoo will follow suit as it should be fairly easy to implement and give users a more enjoyable search experience.
So much other stuff to talk about, yet so little time!
Best Regards,
-The Marketing Ninja
Showing posts with label Future of Search. Show all posts
Showing posts with label Future of Search. Show all posts
Wednesday, June 15, 2011
Thursday, March 24, 2011
Yahoo Isn't Done Yet!
http://searchengineland.com/yahoo-launches-rich-version-of-instant-search-direct-69636
I like how Yahoo is pushing back with its own unique instant search feature that previews links and the content within them almost instantly. You can bet yourself i am going to be visiting Yahoo a bit more to check this feature out and see how it works. The opportunities to include previews of content/advertising (especially video) shows a unique approach that may be the beginning of the comeback kids fight in search.
Check out the video below! In this case the answers are in the box (search box), not the band (little antitrust quote for those geeky enough to get it)
Best Regards,
-The Marketing Ninja
I like how Yahoo is pushing back with its own unique instant search feature that previews links and the content within them almost instantly. You can bet yourself i am going to be visiting Yahoo a bit more to check this feature out and see how it works. The opportunities to include previews of content/advertising (especially video) shows a unique approach that may be the beginning of the comeback kids fight in search.
Check out the video below! In this case the answers are in the box (search box), not the band (little antitrust quote for those geeky enough to get it)
Best Regards,
-The Marketing Ninja
Tuesday, February 8, 2011
The Possible Future of Search: Yahoo's Web of Objects?
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144362
I like the direction that Yahoo is taking with regards to the future of search. Focusing on the combination of search algorithms, user intent and content aggregation to create a portal with a "web of objects". Filled with articles, videos and pictures focusing on the intent of a users search instead of just a lists of urls based on a few keywords.
When you look at the current search landscape it is fairly archaic and inefficient. Throw a few words together in the hope that an algorithm can infer intent towards the search results. You are then presented with a list of web pages that in the most general sense has a high reputation and keyword matching for your results.
Kudos to Yahoo for giving us a sneak peak at what it has in store. It also helps in understanding why Yahoo has changed from focusing on search algorithms to content in recent years. With this "web of objects" idea in mind it makes perfect sense for Yahoo to become a content creator and aggregator.
Seems like a theme for fallen web giants (hint hint AOL!).
Best Regards,
-The Marketing Ninja
I like the direction that Yahoo is taking with regards to the future of search. Focusing on the combination of search algorithms, user intent and content aggregation to create a portal with a "web of objects". Filled with articles, videos and pictures focusing on the intent of a users search instead of just a lists of urls based on a few keywords.
When you look at the current search landscape it is fairly archaic and inefficient. Throw a few words together in the hope that an algorithm can infer intent towards the search results. You are then presented with a list of web pages that in the most general sense has a high reputation and keyword matching for your results.
Kudos to Yahoo for giving us a sneak peak at what it has in store. It also helps in understanding why Yahoo has changed from focusing on search algorithms to content in recent years. With this "web of objects" idea in mind it makes perfect sense for Yahoo to become a content creator and aggregator.
Seems like a theme for fallen web giants (hint hint AOL!).
Best Regards,
-The Marketing Ninja
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