http://searchengineland.com/survey-60-of-consumers-more-likely-to-consider-or-contact-businesses-with-images-in-local-search-results-73092
Interesting article on how businesses that display images in local search results are more likely to be considered as being relevant to a user and be interacted with(60% more likely). It also goes to show and rank local listing sites in order of how many clicks they generate. It is of no surprise that the information presented almost perfectly correlates to the volume of site traffic the website i moderate receives from each source (Google/Google Places being at the top and Bing at the bottom).
It is interesting to see how many users stated how much they use search engines/local to locate businesses(54% at least every month) and the importance of owning this online information to place additional content like pictures and videos for users to interact with. Google/Bing/Yahoo along with many other sites offer the ability to list your business and add content like this for free. All you need to spend is the time to get it done. Not only will this make the information more accurate but it will make your listing look more relevant and valuable when compared to others.
It's plain and simple, if you are a small business you need to own your online information.
Best Regards,
-The Marketing Ninja
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