Friday, April 1, 2011

Google's Instant Search is Ancient History

https://searchengineland.com/yahoo-had-instant-search-in-2005-and-dropped-it-50169

The original search giant Yahoo! had already beta tested using instant search capabilities 5 years before Google implemented it in 2010. What happened and what does this mean about search?

Back in the day Yahoo! was not able to bring their live search beta to market because of issues with infrastructure/server capacity to consistently bring up instant results for the previous #1 search engine.

What does this mean for search and Google? It seems that they are running out of ideas for search. There is only so much you can do without having to re-invent the way people look for and use search engine like tools. The idea for Google's Instant Search was already out there years ago, just the capability to implement it was not there. It's my guess that alot of energy is being put into other projects such as mobile search platforms instead of attempting to re-invent the desktop search experience.

In my previous post i showed how Yahoo has taken instant search to the next level with Search Direct. Check it out if you have not already.

http://search.yahoo.com/

They are taking things deeper into the web-browser and focusing on the search box itself. Baidu, the chinese search giant has talked about doing this with their own suite of future operating software and search engine technology. It's an interesting approach that allows for a fresh look at search results and interactivity.

All i can say is i love this industry. Lets keep innovating!

Best Regards,

-The Marketing Ninja

No comments:

Post a Comment