Eye Tracking Study Reinforces Importance of Local Search Optimization

While the results of the study may be a bit biased (study was conducted by SEOMOZ) but it does reinforce the importance of optimizing your company website to show up in Local SERP (search engine results page). 


In most regards you would imagine that the majority of people would spend the most time interacting with the top three results. Surprisingly, most of the actual time spent looking at this page is spent not on the top three results, but at the local SERP results on the page.

Based on the results of the study, The local SERP stands out significantly with the additional map, phone and review information. This alone can easily account for it drawing more attention than standard listings in a SERP page. 

What does this mean? I have been saying it since the existence of my blog, but you need to optimize your websites for local search. Not only does it increase your chances of having enhanced listing for localized results, but it gives more relevant information about your business and optimizes it for mobile search. Making it more likely for someone to find you and enhance their lives with your product or service.

Best Regards,

-The Marketing Ninja