Based on a report from comscore, it looks like most qr-code-scanners-searchers-are-affluent-18-34-males in the US. This new demographic information might be useful when dictating when and where QR codes are appropriate (video games, sports cars, home improvement).
I find it silly that the writer questions wither or not QR codes will gain full traction in the US. QR codes will never be a serious form of media alone but should always be used to supplement OOH and Print in the most common cases. The ability to instantly traverse individuals from one form of media to another is extremely valuable and should be integrated where it makes sense (To give additional valuable content that you would be unable to experience from the media being traversed). Match this with the ability to track usage with tagging analytics and you have an awesome way to track engagement and other revenue generating activities.
Regardless, QR codes should never be discounted and now that we are starting to get usage demographic information they can be utilized more effectively. Now if only NFC will gain some traction (hint to smartphone manufacturers!)
Best Regards,
-The Marketing Ninja
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