Google+1 launched this week, and it seems most people think its sort of cool but just another version of Facebook. I feel that most are missing the "big picture" just by looking at the desktop interface and not all of the features included. Technology introduces the means in which we consume and interact with the world and the people in it. Figuring out "Mobile" is the big thing and Google seems to have seen the light.
Huddle, a feature that is restricted only to Android users (hopefully just for now), allows people to communicate with their circles, setup events, and give updates to those events via mobile group chat in real time. Such a cool feature that at the very least this (ME) individual could use on his Friday/Saturday night adventures.
This ability to take all of those useful functionality of a social network with you, and use them real-time to augment daily experiences is the penultimate "next-big-thing" that is actually already here. Keep in mind that the product is still in "beta", its user-base is slowly but steadily trickling in, and too me the most important feature is limited to Android smart phones only. Still....bravo Google. Something might finally just start to stick :)
Best Regards,
The Marketing Ninja
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