ISP's Boldly Siphon Paid Search Advertising Dollars From Bing/Yahoo.

ISPs-Are-Hijacking-Bing-Yahoo-Searches

Bold, Smart, Brash, Call it what you may but Kudo's to these ISP's (Internet Service Providers...like Comcast) for finding a clever way to make money. Until Bing/Yahoo wises up its really their fault for not catching such a blatant and costly exploitation.

I am really interested in how much paid search revenue this is taking away from the affected search engines.

Best Regards,
-The Marketing Ninja

Bing Chief Challenges Google "My Search Kung Fu Is Stronger"

 Bing Chief Challenges Google "My Search Kung Fu Is Stronger"

This week Bing has released deep integration with Facebook and its search engine. Now things that your friends like/recommend command a high presence in your search results (i.e. if i am looking for sushi and a bunch of friends recommend one place...then it will show up in my search results showing my friends that like/recommend the location). Personally i think this type of partnership for search is amazing. It reinforces the mantra of helping people enrich their lives through search by tightly integrating social networking features right into search results.  Effectively it leverages existing conversations and forms new ones by doing so.

All in all, the bar has been set. Google is working hard to bring its +1 feature into full swing but i have a feeling that its functionality and use will pale in comparison to the type of tight integration that Bing has with technology people already care about and use. How many people have set-up a Google profile already? Exactly....

This should make it more imperative than ever that companies have cross- functioning pr, social media and search teams to get the most bang for their digital buck. Especially now in some circles that a Facebook like can directly influence an individuals organi-social (yes i just made up that word)search results.

Best Regards,

-The Marketing Ninja

Did Google Just Get Caught Blatantly Copying Bing Search Results?

Bing search results showing up in Google
My previous blog posting on this situation.

Now it seems that Google is being quite the hypocrite.

Except in this situation there is no use of a dedicated downloadable toolbar to track individual user data for personal optimization (as was the case in the 9% success rate of the Bing Sting operation). These results are coming straight from Google itself and happen 100% of the time. Specifically, Google is tracking pages that Bing has indexed. These pages are not gibberish and they are not made up specifically for a sting operation. These pages are for live and relevant search results.


I wonder how Matt Cutts and Google will respond to these new allegations? My first guess is that they are going to try and ignore it and hope it goes away. I will make sure to keep everyone posted on the situation.