All i can say is wow! From the demo video it looks pretty nifty, but i would love to check it out myself before passing final judgement. Take a look at the demo for yourself!
Best Regards,
-The Marketing Ninja
Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts
Thursday, October 6, 2011
Tuesday, August 9, 2011
ISP's Boldly Siphon Paid Search Advertising Dollars From Bing/Yahoo.
ISPs-Are-Hijacking-Bing-Yahoo-Searches
Bold, Smart, Brash, Call it what you may but Kudo's to these ISP's (Internet Service Providers...like Comcast) for finding a clever way to make money. Until Bing/Yahoo wises up its really their fault for not catching such a blatant and costly exploitation.
I am really interested in how much paid search revenue this is taking away from the affected search engines.
Best Regards,
-The Marketing Ninja
Bold, Smart, Brash, Call it what you may but Kudo's to these ISP's (Internet Service Providers...like Comcast) for finding a clever way to make money. Until Bing/Yahoo wises up its really their fault for not catching such a blatant and costly exploitation.
I am really interested in how much paid search revenue this is taking away from the affected search engines.
Best Regards,
-The Marketing Ninja
Monday, July 11, 2011
Yahoo and UM On What Car Buyers Want
http://www.yadvertisingblog.com/blog/2011/07/11/how-online-car-buyers-decide/
Nifty article on what influences car buying decisions in both Digital and Dealer experiences.
Best Regards,
The Marketing Ninja
Thursday, March 24, 2011
Yahoo Isn't Done Yet!
http://searchengineland.com/yahoo-launches-rich-version-of-instant-search-direct-69636
I like how Yahoo is pushing back with its own unique instant search feature that previews links and the content within them almost instantly. You can bet yourself i am going to be visiting Yahoo a bit more to check this feature out and see how it works. The opportunities to include previews of content/advertising (especially video) shows a unique approach that may be the beginning of the comeback kids fight in search.
Check out the video below! In this case the answers are in the box (search box), not the band (little antitrust quote for those geeky enough to get it)
Best Regards,
-The Marketing Ninja
I like how Yahoo is pushing back with its own unique instant search feature that previews links and the content within them almost instantly. You can bet yourself i am going to be visiting Yahoo a bit more to check this feature out and see how it works. The opportunities to include previews of content/advertising (especially video) shows a unique approach that may be the beginning of the comeback kids fight in search.
Check out the video below! In this case the answers are in the box (search box), not the band (little antitrust quote for those geeky enough to get it)
Best Regards,
-The Marketing Ninja
Wednesday, February 16, 2011
Lets talk about mobile shopping.
http://www.yadvertisingblog.com/blog/2011/02/16/mobile-shopping-study
Yahoo advertising is a great resource for staying on top of trends and getting tasty bites of awesome information.
The above link is about mobile shopping behaviors, which seems to be situating itself as the new hot area in advertising.
From the link it looks like mobile is a great way to help people not just find your business, but interact with coupons, product comparisons, and in some cases pay your bills.Its not surprising that some of the most commons things to do are using search functions or downloading items to use directly onto the phone.
You really should take a look, its an interesting read.
Best Regards,
-The Marketing Ninja
Yahoo advertising is a great resource for staying on top of trends and getting tasty bites of awesome information.
The above link is about mobile shopping behaviors, which seems to be situating itself as the new hot area in advertising.
From the link it looks like mobile is a great way to help people not just find your business, but interact with coupons, product comparisons, and in some cases pay your bills.Its not surprising that some of the most commons things to do are using search functions or downloading items to use directly onto the phone.
You really should take a look, its an interesting read.
Best Regards,
-The Marketing Ninja
Tuesday, February 8, 2011
The Possible Future of Search: Yahoo's Web of Objects?
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144362
I like the direction that Yahoo is taking with regards to the future of search. Focusing on the combination of search algorithms, user intent and content aggregation to create a portal with a "web of objects". Filled with articles, videos and pictures focusing on the intent of a users search instead of just a lists of urls based on a few keywords.
When you look at the current search landscape it is fairly archaic and inefficient. Throw a few words together in the hope that an algorithm can infer intent towards the search results. You are then presented with a list of web pages that in the most general sense has a high reputation and keyword matching for your results.
Kudos to Yahoo for giving us a sneak peak at what it has in store. It also helps in understanding why Yahoo has changed from focusing on search algorithms to content in recent years. With this "web of objects" idea in mind it makes perfect sense for Yahoo to become a content creator and aggregator.
Seems like a theme for fallen web giants (hint hint AOL!).
Best Regards,
-The Marketing Ninja
I like the direction that Yahoo is taking with regards to the future of search. Focusing on the combination of search algorithms, user intent and content aggregation to create a portal with a "web of objects". Filled with articles, videos and pictures focusing on the intent of a users search instead of just a lists of urls based on a few keywords.
When you look at the current search landscape it is fairly archaic and inefficient. Throw a few words together in the hope that an algorithm can infer intent towards the search results. You are then presented with a list of web pages that in the most general sense has a high reputation and keyword matching for your results.
Kudos to Yahoo for giving us a sneak peak at what it has in store. It also helps in understanding why Yahoo has changed from focusing on search algorithms to content in recent years. With this "web of objects" idea in mind it makes perfect sense for Yahoo to become a content creator and aggregator.
Seems like a theme for fallen web giants (hint hint AOL!).
Best Regards,
-The Marketing Ninja
Friday, February 4, 2011
Google Admits Defeat To Yahoo In Battle For Real Estate Search Superiority
zillow-and-yahoo-bolster-online-realestate-search
google-will-drop-real-estate-search-listings-from-maps
Google, under the reigns of Larry Page, has cut support for Real Estate Search and Listings from its Maps application. It seemed that very few people used the feature and it could not compete with other advanced options available online.
A few days later, Zillow.com (One of the leading online Real Estate companies that just raised $87 million in funding and got 15.7 million visitors last month) and Yahoo.com finalized a new partnership. Now Zillow can advertise listings/have them appear on Yahoo Real Estate.
It is a shame for Google to step out of this search race for not being able to compete in the industry. Online search is a huge component in the home buying process and it is surprising for a company with such a large brand presence in the search industry (Google) to drop out of the business.
Guess they are reorganizing internal resources to fight other future battles. Maybe they needed the extra people to finish up their much needed response to a failed buyout of Groupon (Google Deals).
Best Regards,
-The Marketing Ninja
google-will-drop-real-estate-search-listings-from-maps
Google, under the reigns of Larry Page, has cut support for Real Estate Search and Listings from its Maps application. It seemed that very few people used the feature and it could not compete with other advanced options available online.
A few days later, Zillow.com (One of the leading online Real Estate companies that just raised $87 million in funding and got 15.7 million visitors last month) and Yahoo.com finalized a new partnership. Now Zillow can advertise listings/have them appear on Yahoo Real Estate.
It is a shame for Google to step out of this search race for not being able to compete in the industry. Online search is a huge component in the home buying process and it is surprising for a company with such a large brand presence in the search industry (Google) to drop out of the business.
Guess they are reorganizing internal resources to fight other future battles. Maybe they needed the extra people to finish up their much needed response to a failed buyout of Groupon (Google Deals).
Best Regards,
-The Marketing Ninja
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