I came across this article SEO Personalization An Evolving Relationship which has some good tidbits to live by when generating any type of online content. Any type of success will come with content that is consistently relevant to your target market.
Best Regards,
-The Marketing Ninja
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Wednesday, March 7, 2012
Tuesday, May 24, 2011
Cool look at the near future of TV
http://mashable.com/2011/05/11/future-connected-tv/
Nifty Mashable article on the future of Internet connected tv. I especially like the step that Xbox has taken with its ESPN channel. Allowing users to interact with one another by voting/rooting for one team or the other. I am sure they would allow a text/talk feature if they could only filter out obscenities. Oh the risks of social integration.
Best Regards,
-The Marketing Ninja
Nifty Mashable article on the future of Internet connected tv. I especially like the step that Xbox has taken with its ESPN channel. Allowing users to interact with one another by voting/rooting for one team or the other. I am sure they would allow a text/talk feature if they could only filter out obscenities. Oh the risks of social integration.
Best Regards,
-The Marketing Ninja
Saturday, May 21, 2011
Bing Chief Challenges Google "My Search Kung Fu Is Stronger"
Bing Chief Challenges Google "My Search Kung Fu Is Stronger"
This week Bing has released deep integration with Facebook and its search engine. Now things that your friends like/recommend command a high presence in your search results (i.e. if i am looking for sushi and a bunch of friends recommend one place...then it will show up in my search results showing my friends that like/recommend the location). Personally i think this type of partnership for search is amazing. It reinforces the mantra of helping people enrich their lives through search by tightly integrating social networking features right into search results. Effectively it leverages existing conversations and forms new ones by doing so.
All in all, the bar has been set. Google is working hard to bring its +1 feature into full swing but i have a feeling that its functionality and use will pale in comparison to the type of tight integration that Bing has with technology people already care about and use. How many people have set-up a Google profile already? Exactly....
This should make it more imperative than ever that companies have cross- functioning pr, social media and search teams to get the most bang for their digital buck. Especially now in some circles that a Facebook like can directly influence an individuals organi-social (yes i just made up that word)search results.
Best Regards,
-The Marketing Ninja
This week Bing has released deep integration with Facebook and its search engine. Now things that your friends like/recommend command a high presence in your search results (i.e. if i am looking for sushi and a bunch of friends recommend one place...then it will show up in my search results showing my friends that like/recommend the location). Personally i think this type of partnership for search is amazing. It reinforces the mantra of helping people enrich their lives through search by tightly integrating social networking features right into search results. Effectively it leverages existing conversations and forms new ones by doing so.
All in all, the bar has been set. Google is working hard to bring its +1 feature into full swing but i have a feeling that its functionality and use will pale in comparison to the type of tight integration that Bing has with technology people already care about and use. How many people have set-up a Google profile already? Exactly....
This should make it more imperative than ever that companies have cross- functioning pr, social media and search teams to get the most bang for their digital buck. Especially now in some circles that a Facebook like can directly influence an individuals organi-social (yes i just made up that word)search results.
Best Regards,
-The Marketing Ninja
Monday, April 18, 2011
Google Is Serious About Social
http://searchengineland.com/report-google-ceo-page-ties-bonuses-to-social-success-reorganizes-google-mgmt-team-72197
When Larry Page said he wanted to have a social layer applied to Google he wasn't kidding. Apparently he didn't like the direction the company was taking. Schmidt started focusing on developing software for enterprises to nip closer to the heels of Microsoft. This has only caused Microsoft to fire back with better more competitively priced alternatives that further entrench it as the exemplar for business software solutions. (sorry for the msft tangent).
This "social layer" is currently taking bits and pieces from current social network stars Facebook and Twitter (as in twitter and facebook have the opportunity to make your page rank higher in search. This is based on a combination of how many friends/followers an individual has and how many people retweet etc etc) but ultimately, Larry still wants Google to have a proprietary social network.
One of Larrys major change to the business regards employee compensation. Google is now basing internal bonuses on how "social" the work of its employees are. An employees bonus could either by 25% more or less depending on the metrics being used to gauge success.
In my previous blog post i go over the new Google +1 feature and how i feel it will ultimately fail as a social networking tool, but succeed because businesses want their online content/advertisements to rank higher by getting people with "Google Profiles" to "+1" their content. http://the-marketing-ninja.blogspot.com/2011/04/google-social-30-like-remixed.html.
Google Profiles allow you to tag your email address to a face. It gives you the opportunity to say a little bit about you, the work you have done, share pictures from Picasa and a few other limiting features. This oddly seems like how Myspace/Facebook started out? Honestly, do we need another profile page. I know most people who have made one just set it up...then forgot about it. What is the real value in something that you do not use?
I learned from a great professor that people who just say "we will just have to wait and see" will always be left in the dust. I already know that this will fail in a social sense, sure it is cool to get recommendations from my friends that have gmail accounts but that is making a broad assessment from Google. Most other people i know that have gmail accounts are not my friends but classmates i have had to collaborate with or other random people. Most of my friends that i would want to get recommendations from are not on gmail, but are on Facebook. I know that this is a pretty biased perspective but honestly not everyone has a gmail account and not everyone is going to go out, get a gmail account and create a Google profile just for this feature. I think it required too much effort from individuals when they can get a better experience from pre-existing social networks.
Side Note: I do not hate Google in anyway, i just like to give(take) objective constructive criticism. Without the multiple SEO guides, webmaster tools, analytics software, advertising and webmaster blogs that they provide for free i would not have as robust a knowledge of SEO/Search as i do now.
Best Regards,
Antonio Esposito
When Larry Page said he wanted to have a social layer applied to Google he wasn't kidding. Apparently he didn't like the direction the company was taking. Schmidt started focusing on developing software for enterprises to nip closer to the heels of Microsoft. This has only caused Microsoft to fire back with better more competitively priced alternatives that further entrench it as the exemplar for business software solutions. (sorry for the msft tangent).
This "social layer" is currently taking bits and pieces from current social network stars Facebook and Twitter (as in twitter and facebook have the opportunity to make your page rank higher in search. This is based on a combination of how many friends/followers an individual has and how many people retweet etc etc) but ultimately, Larry still wants Google to have a proprietary social network.
One of Larrys major change to the business regards employee compensation. Google is now basing internal bonuses on how "social" the work of its employees are. An employees bonus could either by 25% more or less depending on the metrics being used to gauge success.
In my previous blog post i go over the new Google +1 feature and how i feel it will ultimately fail as a social networking tool, but succeed because businesses want their online content/advertisements to rank higher by getting people with "Google Profiles" to "+1" their content. http://the-marketing-ninja.blogspot.com/2011/04/google-social-30-like-remixed.html.
Google Profiles allow you to tag your email address to a face. It gives you the opportunity to say a little bit about you, the work you have done, share pictures from Picasa and a few other limiting features. This oddly seems like how Myspace/Facebook started out? Honestly, do we need another profile page. I know most people who have made one just set it up...then forgot about it. What is the real value in something that you do not use?
I learned from a great professor that people who just say "we will just have to wait and see" will always be left in the dust. I already know that this will fail in a social sense, sure it is cool to get recommendations from my friends that have gmail accounts but that is making a broad assessment from Google. Most other people i know that have gmail accounts are not my friends but classmates i have had to collaborate with or other random people. Most of my friends that i would want to get recommendations from are not on gmail, but are on Facebook. I know that this is a pretty biased perspective but honestly not everyone has a gmail account and not everyone is going to go out, get a gmail account and create a Google profile just for this feature. I think it required too much effort from individuals when they can get a better experience from pre-existing social networks.
Side Note: I do not hate Google in anyway, i just like to give(take) objective constructive criticism. Without the multiple SEO guides, webmaster tools, analytics software, advertising and webmaster blogs that they provide for free i would not have as robust a knowledge of SEO/Search as i do now.
Best Regards,
Antonio Esposito
Saturday, February 26, 2011
Again, Why it is important for Social Media/PR/Search to be Cross functional.
http://searchengineland.com/googles-action-against-link-schemes-continues-overstock-com-and-forbes-com-latest-casualities-conductor-exits-business-65926
Google has again clamped down on two more companies (Forbes.com and Overstock) for violating their search engine terms of agreement. Just recently this had happened to JCPenny and i am sure many companies are wondering "Why are these companies being punished and how do i ensure that this will not happen to my company?".
Google makes it fairly clear that any "paid" links that manipulate PageRank (this is the basic algorithm that returns your search query with "meaningful" results) violate their terms of agreement. This payment for links can come for additional discounts or money directly to the party that you are getting that link from. The types of links you will not get punished for are those involved in editorial content.
This of course makes obvious sense from a SEO perspective. If a trusted site, editor, or blogger is referring a site/content that they find valuable, then the page rank for that trusted site, editor, or blogger will be transferred as well. It's all about bringing people the content that most accurately meets their search query and that they will find the most value in.
All of this reinforces proper SEO best practices being reinforced in Social Media/PR (popular keywords, HTML alt attributes, etc) to make sure that your valuable content is ultra-search friendly. Valuable back links can come from respected online circles of influence. It is up to Social Media/PR and search to cross functionally work together to make sure that this is taken advantage of. What good does great content do if no one can find it?
While this will not immediately affect search standings like a link farm or paid links will, it is the proper way and most cost efficient way to build search standing. Initiating best practices will double the value of your content and not dilute the value of your site/brand with penalties from search engines by paying for links.
Best Regards,
-The Marketing Ninja
Google has again clamped down on two more companies (Forbes.com and Overstock) for violating their search engine terms of agreement. Just recently this had happened to JCPenny and i am sure many companies are wondering "Why are these companies being punished and how do i ensure that this will not happen to my company?".
Google makes it fairly clear that any "paid" links that manipulate PageRank (this is the basic algorithm that returns your search query with "meaningful" results) violate their terms of agreement. This payment for links can come for additional discounts or money directly to the party that you are getting that link from. The types of links you will not get punished for are those involved in editorial content.
This of course makes obvious sense from a SEO perspective. If a trusted site, editor, or blogger is referring a site/content that they find valuable, then the page rank for that trusted site, editor, or blogger will be transferred as well. It's all about bringing people the content that most accurately meets their search query and that they will find the most value in.
All of this reinforces proper SEO best practices being reinforced in Social Media/PR (popular keywords, HTML alt attributes, etc) to make sure that your valuable content is ultra-search friendly. Valuable back links can come from respected online circles of influence. It is up to Social Media/PR and search to cross functionally work together to make sure that this is taken advantage of. What good does great content do if no one can find it?
While this will not immediately affect search standings like a link farm or paid links will, it is the proper way and most cost efficient way to build search standing. Initiating best practices will double the value of your content and not dilute the value of your site/brand with penalties from search engines by paying for links.
Best Regards,
-The Marketing Ninja
Monday, February 21, 2011
Why Social Media+Search needs to be cross-functional
http://searchengineland.com/google-expands-social-circle-in-search-results-including-page-rankings-65202
It looks like Google has taken a step forward to integrate users social circles of influence into their search results. How does this work? Users can specify if they want blogs, twitter, flickr, etc that they follow to be incorporated into search results. This means that a persons center of influence (Blogs they follow, etc.) can also alter search results by bringing up content from that social media based on keywords from a users search query.
How does this affect Search Engine Optimization/Search Engine Marketing? It is more important now than ever to have cross-functionality between your PR/Social Media team and Search Marketing. There needs to be transparency in the current optimal/high volume keywords for different types of content and make sure that they are present in social media efforts. Not only will this make it easier for users to find valuable content from the company because they are being linked to high volume relevant keyword groups, but it will also naturally increase search-ability and search standings for this content and the company. This will also increase the importance of social media followers and the distribution of valuable content that people are searching for.
Any company still siloing out these functions are missing out on multifaceted advantages that could easily and cheaply be capitalized on by a cross functioning group following established best practices.
It is things like this that excite and keep me interested in digital marketing.
Best Regards,
-The Marketing Ninja
It looks like Google has taken a step forward to integrate users social circles of influence into their search results. How does this work? Users can specify if they want blogs, twitter, flickr, etc that they follow to be incorporated into search results. This means that a persons center of influence (Blogs they follow, etc.) can also alter search results by bringing up content from that social media based on keywords from a users search query.
How does this affect Search Engine Optimization/Search Engine Marketing? It is more important now than ever to have cross-functionality between your PR/Social Media team and Search Marketing. There needs to be transparency in the current optimal/high volume keywords for different types of content and make sure that they are present in social media efforts. Not only will this make it easier for users to find valuable content from the company because they are being linked to high volume relevant keyword groups, but it will also naturally increase search-ability and search standings for this content and the company. This will also increase the importance of social media followers and the distribution of valuable content that people are searching for.
Any company still siloing out these functions are missing out on multifaceted advantages that could easily and cheaply be capitalized on by a cross functioning group following established best practices.
It is things like this that excite and keep me interested in digital marketing.
Best Regards,
-The Marketing Ninja
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